PLG Capital Funding Group LLC is dedicated to bringing our clients benefits anyway we can including bringing you tips from industry professionals to help your business or personal finances. Part of this weeks financial insight is brought to you from Caron_Beesley, Contributing Editor, please click below to read full article.
10 Tips to Help You Build and Grow a Stand-Out Small Business Brand
The United States loves small businesses – it’s official! That’s according to a survey by the Pew Foundation (reported here on SmallBizTrends) which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.
Why is this? Well, small businesses are seen as a positive influence “on the way things are going in this country.” But it’s more than that.
Small businesses are in a unique position to create valuable customer experiences. Their products and services are often niche; the target customer is very defined; and business operations are agile and unconstrained by corporate rules and processes. Small businesses are also trusted for their integrity, community engagement and customer service. When was the last time you called a small business and got put through to an automated call center? These seemingly small things come together to create a hugely competitive value proposition – and are the lynchpin of your brand.
But what can you do to leverage these experiences and grow the appeal of your brand – without breaking the bank? Here are 10 tips that can help:
- What is Your Brand?
First, it’s important to understand that your brand is much more than your logo, merchandising or products. As I mentioned above, it is about the sum total of the experiences customers have with your business. This includes the visual elements of your business, but it also includes what you do, how you do it, what your customer interactions are like, the type of information you share in your marketing and on social media. All these elements help establish the trust and credibility of your business.
- Stand Out
Standing out means being different. If your brand is going to be strong, you need to be able to pinpoint what it is that makes what you do unique. What differentiates you from others in your industry? Read 5 Tips for Using Competitive Differentiators to Build Your Business Brand. Don’t forget to weave your differentiators into your company’s messaging and marketing. Here are some tips for doing that: 7 Tips for Getting your Marketing Message Right.
- Have Great Products and Services
Word of mouth is often a small businesses greatest lead generator, so having great products and services that people talk about is a critical part of your brand and why you are in business. Even the most outgoing and charming small business owner is not going to succeed in bringing customers back, unless the product or service they provide delivers and exceeds expectations. Don’t lose sight of your product – keep refining it, testing new offerings, and making sure you always put product first, not the money it brings in.
Click to read full article: https://www.sba.gov/blogs/10-tips-help-you-build-and-grow-stand-out-small-business-brand